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Violence Against Women
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Empowering Bystanders to Prevent Campus Violence Against Women

A Preliminary Evaluation of a Poster Campaign

Sharyn J. Potter

University of New Hampshire

Mary M. Moynihan

University of New Hampshire

Jane G. Stapleton

University of New Hampshire

Victoria L. Banyard

University of New Hampshire

Researchers at a midsized public northeastern university evaluated the efficacy of a poster campaign to determine if students increase their knowledge of prosocial bystander behaviors and willingness to intervene in instances of sexual violence after viewing a series of campaign posters where student actors model appropriate bystander behaviors. During the last week of the campaign, undergraduates were invited to participate in a Web survey. The results of this preliminary evaluation indicate promising variation in the awareness of students who reported seeing the campaign compared to those who did not.

Key Words: bystanders • campus violence prevention • poster campaign

Violence Against Women, Vol. 15, No. 1, 106-121 (2009)
DOI: 10.1177/1077801208327482
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